Novapera has launched its new store Vitruta in Beyoğlu area, which is home to the historical and cultural heritage of Istanbul, Vitruta offers a different experience for those who want to enjoy this ambience with the store and the Café section.
#vitruta #vitrutacom #vitrutastore
Skog Store is Now Open!
Novapera has launched its first concept store, Skog Store, in the heart of İstanbul, Ortaköy, with the participation of the people in fashion and media industries.
Most sustainable and premium outdoor brand Fjällräven shared its history and the contribution to sustainability at the Fjällräven Sustainability Day held 19 April 2018. The event took place at Novapera Showrooms with the participation of the Fjällräven Sustainability Manager Christiane Dolva, COO of Fjällräven Harald Heim and the people in fashion and media industries.
Sustainable Brands Conference Istanbul
Sustainable Brands Conference held in Istanbul (Fairmont Quasar Hotel) between 18-19 April 2018. Fjällräven Sustainability Manager Christiane Dolva has given a speech at this event, about their vision, mission and contributions to the environment and society while creating more sustainable world.
Fjällräven Sustainability Manager Christiane Dolva has given a lecture at Koç University about their contributions to the environment and society while creating more sustainable world and how it affects the marketing mix.
Thanks to Prof. Ayşegül Özsomer for contibuting the lecture (Marketing 401, International Marketing) with her students and thanks to Swedish Consulate, Koç Universtiy Dean of Students and Koç University Business Club for their help to arrange this event.
As Novapera we made a decision to act jointly with the Swedish Consulate for any kind of cooperation in the fashion sector in consequence of meeting with Consul General of Sweden Ms. Therese Hyden.
Fjällräven Welcoming Winter'17
Most sustainable and premium outdoor brand Fjällräven shared its 57 years history with the Turkish community at the Swedish Palace in Istanbul on November 1, 2017 with the participation of the Consul General of Sweden Therese Hydén.
Staff Training and Store Visits
Novapera comes together with own retailers and gives trainings periodically to sustain brand feature, brand positioning and perception to store employee in a correct and solid way.
Novapera arranges launching events and season welcome parties periodically. The main reason is to get together with good people from fashion, music, art, cinema and design environment around Novapera team.
Novapera team believes visual merchandising is a retail strategy that maximizes the aesthetics of a product with the intent to increase sales. The displays we created play a role in the look, feel and culture of a brand. The window display from one of Novapera’s accounts in Karaköy, Istanbul.
Novapera operates its brands’ social media operations in-house with the belief of this is the best way to represent a brand in social media. Here is the one of results: Kankenist –an Instagram account created by Novapera- is the world’s largest Kånken community. Check our accounts on Instagram: